{"product_id":"joico-defy-damage-protective-shampoo-300ml","title":"Joico Defy Damage Protective Shampoo 300ml","description":"\u003cp\u003eWith a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere’s Why You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.\u003cbr\u003eFree of SLS\/SLES Sulfates*\u003cbr\u003eLeaves hair soft, shiny, and healthy-looking\u003cbr\u003eDecadently rich lather for a luxurious cleansing experience\u003cbr\u003eGently sloughs away dirt and debris without roughing up the hair cuticle\u003cbr\u003eCertified PETA Global Animal Test–Free (Learn more about the certification)\u003c\/p\u003e\n\u003cp\u003e*SLS\/SLES Sulftates = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eLet’s Look Inside\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNEW SmartRelease Technology\u003c\/strong\u003e\u003cbr\u003eOur one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProtective Lipid\u003c\/strong\u003e\u003cbr\u003eThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoringa Seed Oil\u003c\/strong\u003e\u003cbr\u003eA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArginine\u003c\/strong\u003e\u003cbr\u003eA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":46492682190945,"sku":"tmg1787954688081","price":17.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4450\/6465\/files\/joico-defy-damage-protective-shampoo-300ml_1.jpg?v=1787954692","url":"https:\/\/www.sunlitcottage.shop\/products\/joico-defy-damage-protective-shampoo-300ml","provider":"My Store","version":"1.0","type":"link"}